A Journey of Self-Discovery
From Marion's torch relay, Jelenew is steadily embarking on the journey to the Olympics. In July, Marion will lead a team of five from Spain to cycle to Paris. Along the way, we connect deeply with our bodies, experiencing a profound purification process from body to soul. With this spirit of self-challenge, we embrace the Olympic spirit as we cycle to Paris.
JELENEW
with Olympic Spirit
Jelenew upholds these four Olympic spirits and remains committed to passing them on.
MARION'S
Olympic Route
Throughout the Olympics, Marion and the cyclists ride towards the Olympics, perpetuating the heritage of the Olympic spirit.
Count Every
Second Until
the Event
Riding Towards the Olympics
Embarking on an Olympic journey to Paris on July 14th, Marion will lead a team of five cyclists from Spain to Paris, supporting the Olympics and continuing the legacy of the Olympic spirit of "self-transcendence.
Pop Up
On July 24th in Paris, we will have pop-up stores featuring limited edition items and innovative activities to engage with everyone. We look forward to seeing you in Paris!
The Olympics
From July 27th to August 4th, Marion will lead our cyclists to the Olympics to watch cycling events and cheer for the athletes.
The Olympic Closing Ceremony
On August 11th, after the Olympics, we'll keep the Olympic spirit alive by taking part in the Tour De France Femmes. Stay tuned!
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