Empowering Women
From Marion's torch relay, Jelenew is steadily advancing towards the Olympics. As a women’s cycling clothing brand, we embrace the values of female empowerment and Olympic spirit. We hope this combination will help us build an inclusive and respectful community for women.
JELENEW
with Olympic Spirit
Jelenew upholds these four Olympic spirits and remains committed to passing them on.
JELENEW'S OLYMIPIC ROUTE
JELENEW'S OLYMIPIC ROUTE
Riding to the Olympics
On June 15th, we held a cycling event that brought us together to celebrate the Olympic values of unity and mutual support.
Female Cyclists' Power
Since July 12, Jelenew and Femme Vélo have interviewed 15 passionate female cyclists, highlighting their resilience, strength, and boundless empowerment.
Moments of the Olympics
Starting July 31, two of Jelenew’s ride captains will compete in the 2024 Olympics, adding passion and energy to the Games and inspiring more women to pursue their dreams.
Olympic Closing Ceremony
On August 11th, the closing ceremony kicks off our journey to build a united, supportive cycling community. We invite more women to join us and look forward to future women's Tour de France events.
Para Cycling Race
On August 29th, our captain rider will race in the Para Cycling - Men's & Women's Track Qualifying. It's a key step toward the finals, and our captain is ready to give their best.