When Sportswear Meets Haute Couture
When Sportswear Meets Haute Couture
In the field of professional cycling, Jelenew is like a “rebel,” but in the context of cycling’s gradual transformation into a popular leisure lifestyle, Jelenew is, as Stephane Rolland describes it – the future because it is an open door. The door is a very bright future.
Jelenew shares the same product philosophy as haute couture: born for women and helping women. The definition of "haute couture" announced by La Fédération de la Haute Couture et de la Mode (FHCM) emphasizes professionalism and innovation, in line with Jelenew's extremely focused and innovative attitude.
In the field of professional cycling, Jelenew is like a “rebel,” but in the context of cycling’s gradual transformation into a popular leisure lifestyle, Jelenew is, as Stephane Rolland describes it – the future because it is an open door. The door is a very bright future.
Jelenew shares the same product philosophy as haute couture: born for women and helping women. The definition of "haute couture" announced by La Fédération de la Haute Couture et de la Mode (FHCM) emphasizes professionalism and innovation, in line with Jelenew's extremely focused and innovative attitude.
