Jelenew X Velo& Steel Coffee Shop
Jelenew is proud to work with Velo and Steel Coffee Shop to open a pop-up photo gallery & exhibition honoring seven prolific female photographers at the forefront of capturing women's professional cycling.
JELENEW
X
Velo& Steel Coffee Shop
JELENEW X Velo& Steel Coffee Shop
Jelenew is proud to work with Velo and Steel Coffee Shop to open a pop-up photo gallery & exhibition honoring seven prolific female photographers at the forefront of capturing women's professional cycling.
Titled "Femme en Motion", this project is a celebration of the influence they have had on the world of women's cycling. Thanks to their photos, we have gained respect, esteem and a new love of cycling. They have inspired a new generation of women cyclists through their lens.
Titled "Femme en Motion", this project is a celebration of the influence they have had on the world of women's cycling. Thanks to their photos, we have gained respect, esteem and a new love of cycling. They have inspired a new generation of women cyclists through their lens.
Opened in 2015, Steel Coffee Shop is a meeting place for everyone, a place of passage for passionate cyclists, and a destination for lovers of exceptional products, Steel is a unique place where everyone mixes and discusses their passion. Jelenew introduced our new line of products and design concept to cyclists at the scene.
To celebrate cycling culture, fashion, and most importantly, women's contribution to the sports of cycling, Jelenew is excited to chat and relax with new friends and join the conversation on making women cyclists seen and heard.
To celebrate cycling culture, fashion, and most importantly, women's contribution to the sports of cycling, Jelenew is excited to chat and relax with new friends and join the conversation on making women cyclists seen and heard.
JELENEW X VELO
Femme en Motion not only encapsulates Jelenew's attitude to continuously uplift female cyclists, it also aligns perfectly with Jelenew's value to empower women through the art of motion.
Femme en Motion not only encapsulates Jelenew's attitude to continuously uplift female cyclists, it also aligns perfectly with Jelenew's value to empower women through the art of motion.
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