Jelenew Launches SOMAtique Indoor Apparel Collection
May 12, 2023
Posted by Sporting Good Business | May 8, 2023
Jelenew, the “luxury high-performance female sports brand with a cycling focus,” launched the SOMAtique collection of indoor cycling apparel—bras, bib shorts, leggings, bike shorts, and skorts with the brand’s proprietary CurveTec technology.
“The SOMAtique line is designed to enable indoor cyclists to have a similar experience to what they would enjoy outside, focusing purely on their passion for cycling,” said Slindy Li, founder of Jelenew. “Our line is inspired by nature and includes features that provide added breathability, design that prevents fabric rolling up and shifting and moisture-wicking properties. In addition, all fabrics are made from 100 percent Bluesign-approved or Oeko-Tex-certified biodegradable and recyclable materials. Jelenew products make the indoor riding experience more comfortable while simultaneously creating silhouettes that are on trend, aesthetically pleasing and carry over from indoor, outdoor and in life.”
“CurveTec uses draped tailoring and form-fitting design supporting key muscle groups, especially during the active motion of pedaling. Specifically, this technology provides maximum mobility and enhances the indoor experience by supporting the core, lower back, shoulders, hips, and thighs,” said the brand.
The SOMAtique indoor apparel Collection includes:
For more information click on the product name above or go here.
Photo courtesy Jelenew
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